Innovation and new materials

Panerai has embodied Italian watchmaking excellence since its founding in 1860 in Florence. Renowned for its diving watches, Panerai's two key features are luminosity and water resistance. Each Panerai watch is the result of unique craftsmanship, where the precision of the mechanical movement meets a distinctive design, recognizable at a glance.

Worn by explorers, divers, and extreme sports enthusiasts, Panerai watches embody the spirit of boldness and self-challenge. Their robustness and reliability make them faithful companions in the most extreme environments, while maintaining a timeless elegance that transcends trends.

Designed by the Laboratorio di Idee at the Panerai Manufacture in Neuchâtel and tested under the most extreme conditions, these watches illustrate the brand's commitment to innovation.

The Submersible Tourbillon GMT Luna Rossa Experience Edition, launched in 2024, is the first of its kind to combine the complexity of a tourbillon with Carbotech™, a carbon fiber-based composite material. This innovative material reflects one of the major components of the Luna Rossa yacht's hull, which is almost entirely made of carbon fiber.